To Boldly F
Let me tell you a story.
In the 1967 movie The Graduate, a man tells our main character “one word: plastics.” In the year of our lord two thousand and fourteen, that word is replaced by two: “growth hack.”
In addition to being the emptiest buzzwords since “the cloud,” growth hacking refers—for the uninitiated—to helping your startup gain popularity through whatever methods necessary.
I want to tell you about a man. Well, “man” is probably a bit strong of a word. This man created a website, a startup. Popular these days. And he wanted to help it grow.
Growth hacking is not wrong, of course. Everyone does it, much like eating and showering (I hope).
What is wrong is how he chose to approach it. Take Exhibit A:
Now this man seems like a trustworthy, earnest bastion of truth bringing the heart-throbbing news of an acquisition—his...
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